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Marketing Offline Can Substantially Increase Your Online Business
Marketing Offline Can Substantially Increase Your Online Business
 by: Jill Hart
The Internet can be a scary place for those looking for a home-based business opportunity. The fear of not connecting personally with others is one concern and many people have been �taken� by online scams in their search for a legitimate business and are fearful to take any more risks. One way to overcome fears such as these is to market your online business locally. By simply offering the person a contact that they can speak to and possibly even meet face to face you will making the statement that your business is legitimate and trustworthy.
It is effective to market your online business locally primarily because potential customers and business recruits prefer to have the option of speaking with the business owner face to face. By attracting customers locally, you can maximize the opportunities to meet with them. You will no longer be that �someone they found online,� but someone that they will be able to relate to and feel confident doing business with.
But how do you market locally? Here are some excellent tips:
No commentsBlogs: A New Public Relations Tool
Blogs: A New Public Relations Tool
by: Daniel Dessinger
We all know that blogs have taken the internet by storm (if you don’t know what a blog is, skip this article and move on to the one announcing the wheel). Millions of people are posting their thoughts, ideas, dreams, gossip, advertisements, and complaints on the web through personal weblogs. It seems that blogs are taking over. Well they’re not yet.
Weblogs (blogs) are also changing the face of online business. Consumers now have the power to influence a much larger circle of peers. People share negative consumer experiences at least ten times as often as positive ones. Corporations beware! Hell hath no fury like a consumer scorned! And with the advent of blogging, dissatisfied consumers have more power and influence than ever before.
Many businesses now face the problem of negative press floating around inside search engine results - a trail complaints and accusations left by disgruntled bloggers. Such negative online publicity is very damaging in what I call “search culture.” Search culture refers to that portion of consumers who now do all of their product and company research on the web. Negative publicity affects them so much because they follow the top search results for every query.
1 commentWhy Conventional Ads Suck…
Why Conventional Ads Suck…
by: Tommy Yan
If you’re in concurrence with over 90% of all business owners—Ads don’t work! They’re expensive, a low ROI, and all they do is fuel ad agencies to churn out more ridiculous rubbish.
So why do most ads fail to bring in sales?
Simple. If you browse the ads in your local paper, just about all of them talk about themselves:
This is our business name;
This is our logo;
This is what we do;
This is how long we’ve been in business;
This is our product/service; and then usually,
Call us now so we can sell you something.
Yeesh!
This is nothing more than making announcements. Just like scanning the Yellow Pages. And the prospects that do reply are the 1% who are shopping for your product at that time.
But what about the 99% browsing your ad who aren’t interested? They’ll scan your ad each week till they’re blue in the face and never respond.
And why not?
Because you’ve failed to connect with your audience. And convince them you’re the only business that will solve their problem. You’ve got to position yourself as the definitive expert in your field. Otherwise, your ads will bleed your promotions budget.
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