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Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study
July 05th, 2008 | Category: Marketing |
Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study
 by: Rob Sullivan
I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online.
I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow?
In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it.
So, Super Bowl 40 (sorry XL) has come and gone. Like so many other people I of course watched the game. Not so much for the game but for the commercials.
You see, Super Bowl Sunday is the time of year when many companies launch their year’s advertising program starting with an inaugural Super Bowl commercial.
And like every year, the usual suspects were there - Budweiser, GoDaddy, Pepsi and Coke to name just a few.
No commentsThe Returns of MLM
July 05th, 2008 | Category: Network Marketing |
Distributors are paid through compensation plans. These plans consist of rules. Distributors get commissions on their sales but rules are the ones that actually decide how much the distributors would get. Every MLM company makes two types of rules, positive and negative, to control the distributors. The positive rules enable them to acquire incentives while on the other hand negative rules warn them about going haywire.
Generally the rules can be of four types:
? Rules for governing the distributors
? Rules for qualifying for various commissions.
? Rules to curb the distributors from committing legal mistakes that would jeopardize the well being of a company.
? Rules to make the distributors disciplined.
Some companies pay the distributors, commission on the sales that had been made by them and some percentage of commission on sales made by the people forming their downline. In some companies distributors get 7 % commission for products or services sold by their direct recruits and 5 % on that made by the next level of recruits. This sequence goes on for other levels of recruits too.
No comments10 Psychological Desires To Insert Into Your Ad
July 05th, 2008 | Category: Internet Marketing |
1. Most people like surprises because it’s a change of pace from their routine. Tell your prospects that they’ll get a surprise free bonus for ordering.
2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product instructions, etc.
3. Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a privacy policy.
4. Most people want to receive compliments for their achievements. Give your prospects plenty of compliments for them considering your product.
5. Most people are curious about things that could affect their current lifestyle. You could use words like “Secret” or “Confidential” in your ad.
6. Most people want to invest in their future. Tell your prospects to “invest in your product” instead of “buy our product”.
7. Most people want the latest and newest things in life. Use words and phrases in your ad copy like “New”, “Just Released”, etc.
8. Most people want to solve their problems. Tell your prospects what problems they have and how your product can solve them.
9. Most people want to make the people around them happy. Tell your prospects how happy their friends or family will be if they buy your product.
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